About

It started with a simple frustration.

Every morning, the mirror showed more gray in his beard — and a man who looked older than he felt.

Traditional dyes were messy. Barbers took time. Nothing was quick or natural.

So he created something better.

A precision grooming tool made to cover gray instantly, restore a sharper look, and bring back confidence in seconds.

Not to change who you are —

just to help you look like your best self again.

 

Jones I. - Founder